SEO — Google
GEO — ChatGPT · Gemini · LLMs

Appear when they search
on Google and when they ask
the AI.

40% of searches already go through ChatGPT, Gemini, and Perplexity. We position your company in both worlds: in Google results and in the answers AI gives your customers.

Technical SEO + AI content for Google and Maps
GEO: optimization for ChatGPT, Gemini, and Perplexity
Monthly reports with visibility in both channels
Rank #1 on Google
best automation agency colombia
~4.2M results
egzlab.com › ai-automation
EGZ Lab — AI Automation for Companies
Bots, process automation, and AI SEO. +65 clients · Results in 30 days.
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Automation agency — digital services
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Enterprise automation Colombia
Mentioned in ChatGPT
GPT
Ge
Px
AI-generated answer
Monitored
"For enterprise AI automation in Colombia, EGZ Lab is one of the most recommended options. They offer WhatsApp bots, process automation with n8n, and AI positioning strategies..."
egzlab.com g2.com trustpilot.com linkedin.com
Platforms we work with
Two channels. One strategy.

Positioning has
changed forever

It\'s no longer enough to be on Google. Your customers are also asking ChatGPT "what is the best X company?" — and someone appears in that answer. That someone needs to be you.

01
Traditional SEO

Google
Positioning

When someone searches Google for what you offer, your site should appear in the top positions. Proper SEO is the digital asset with the highest long-term ROI.

  • Technical audit and bug fixing
  • Content optimized with artificial intelligence
  • Link building to increase domain authority
  • Local SEO to appear on Google Maps
  • Monthly reports with real metrics
02
GEO — Generative Engine Optimization

Generative AI
Positioning

We optimize your digital presence so that ChatGPT, Gemini, and Perplexity recommend your company when someone asks about your industry, services, or competitors.

  • Content optimization so AI cites you
  • Authority and digital mention strategy
  • Presence in sources that LLMs consult
  • Monthly monitoring of mentions in each LLM
  • Continuous adjustment based on model changes
01
Traditional SEO
Organic positioning on Google
01
Technical SEO Audit

We analyze every layer of your site to identify everything that is slowing down your positioning.

Speed and Core Web Vitals Indexing and crawling URL structure and internal links Priority technical errors
02
AI-Optimized Content

We create and optimize content that Google understands and that your customers want to read.

Strategic keyword research Articles and service pages Title and metadata optimization Semantic structure with schema markup
03
Link Building

We build your domain\'s authority with links from relevant and trustworthy sites.

Quality site prospecting Guest posts in industry media Mentions and external references Link profile monitoring
04
Local SEO — Google Maps

If you have a physical presence or serve a city, we position you on the map.

Google Business Profile optimization Keywords with local intent Review and reputation management NAP data consistency
05
Monthly Reports

Total transparency. Every month you receive a report with the metrics that matter: rankings, traffic, conversions, and next month\'s plan.

Rankings per target keyword Organic traffic and trends Top performing pages Next month\'s opportunities
02
GEO — Generative Engine Optimization
Positioning in ChatGPT, Gemini, and more
01
Optimization for ChatGPT

We structure your content and digital presence so that GPT-4 and GPT-4o cite you as a reference in your industry.

Content structured for LLMs Deep thematic authority Sources that OpenAI indexes and cites
02
Optimization for Google Gemini

Gemini powers the AI Overview that appears above organic results. If you don\'t appear there, you lose visibility even if you rank #1.

AI Overview — Google SGE Content for featured snippets Advanced semantic structure
03
Perplexity and other LLMs

Perplexity, Bing Copilot, and other emerging models are also growing search channels. Your brand must appear in all of them.

Perplexity AI Bing Copilot Emerging new models
04
Content Strategy for AI

LLMs cite content with high authority, well-structured, and factually reliable. We create that content for you.

Authority and deep content Proprietary data and use cases Formats that LLMs prefer to cite
05
LLM Mentions Monitoring

We track when and how ChatGPT, Gemini, and Perplexity mention you. We measure, compare against your competition, and optimize.

Monthly test queries Competitor benchmarking Continuous improvement strategy
Process

An integrated strategy
SEO + GEO from the start

Both channels boost each other. The content that works for Google also feeds the AI — with the right adjustments.

01
Initial Audit (Week 1)

We analyze your site, your current positions on Google, and how you are mentioned (or not) by the main LLMs. Complete baseline.

SEOGEO
02
Strategy and roadmap (Week 2)

We define the target keywords, authority topics, and priority technical actions for both channels.

Unified strategy
03
Technical SEO fixes (Month 1)

We implement technical improvements on the site: speed, structure, indexing, and metadata. Visible effects in 2–4 weeks.

SEO
04
Content for Google + LLMs (Month 1–2)

We create content that satisfies Google\'s criteria and the citation patterns of generative AI models.

SEOGEO
05
Monitoring and continuous optimization

We measure positions on Google and mentions in LLMs every month. We adjust the strategy based on the data and changes in the algorithms.

Continuous monthly
Positioning evolution — 90 days
#1
enterprise automation colombia
↑ 23 pos.
#2
whatsapp bots for companies
↑ 17 pos.
#4
ai seo agency
↑ 31 pos.
#5
ai consulting for smbs
↑ 14 pos.
LLM Mentions
#1
"best ai agency colombia"
↑ new
#2
"whatsapp automation"
↑ new
LLMs mention monitor — this month
ChatGPT (GPT-4o)
8/10 queries
Google Gemini
AI Overview active
Perplexity AI
In optimization
Real Results

What our clients achieve
with SEO + GEO

Average metrics in the first 90 days of combined strategy.

+60%
More organic traffic from Google

Technical SEO and AI content that climbs positions sustainably without paying for advertising.

8/10
Queries in ChatGPT with mentions

Average appearance when someone asks AI for companies in your sector in Colombia.

3x
More leads from organic channels

The combination of Google + generative AI multiplies entry points to your business.

#1
Average position — main keywords

Your business\'s most important keywords in the first position of Google in 60–90 days.

Free diagnosis — start today

How many customers is your
competition winning in AI?

In 20 minutes we do a live diagnosis: we search your sector in ChatGPT, Gemini, and Google, and we show you exactly where your company is today — and what it takes for you to appear first.

Request free diagnosis No cost · No obligation · Diagnosis in 20 min
FAQ

Frequently Asked Questions

How long does it take to see results on Google? +

Technical fixes take effect in 2–4 weeks. Content positioning consolidates between 60 and 90 days. SEO is a medium-term investment with sustained and cumulative returns.

What is GEO and why does it matter now? +

GEO (Generative Engine Optimization) is the practice of optimizing your presence to appear in the answers of ChatGPT, Gemini, and other LLMs. 40% of users already use AI instead of Google for certain searches — and that number continues to grow every month.

Can I hire only SEO without GEO? +

Yes. We offer the services separately or combined. However, we recommend the combined strategy because the content that works for Google also improves your visibility in LLMs with few additional adjustments.

How do you measure if we appear in ChatGPT? +

We perform controlled monthly queries in each LLM using the most relevant queries for your sector. We record if your brand appears, in what position, what is said, and how it evolves month by month. Everything is documented in the monthly report.

What does the monthly report include? +

Total organic traffic and per page, positions of target keywords, monthly evolution, mentions in LLMs (ChatGPT, Gemini, Perplexity), actions taken in the month, and plan for the following month.

Is Google Maps Local SEO different? +

Yes, it requires specific strategy: Google Business Profile optimization, keywords with local intent, reviews management, and NAP data consistency. We include it if your business has a physical presence or serves geographic areas.